Privacy Policy

trendana UG (haftungsbeschränkt), foundonect — Harry-S.-Truman-Allee 29, 14167 Berlin — [email protected]

1. Privacy at a Glance

The following information provides a simple overview of what happens to your personal data when you visit this website. Personal data is any data by which you can be personally identified. Detailed information on the subject of data protection can be found in our Privacy Policy listed below. Data processing on this website is carried out by the website operator. You can find the operator's contact details in the section "Notice on the Responsible Party" in this Privacy Policy. Your data is collected in part by you providing it to us — for example, data you enter into a contact form. Other data is collected automatically or after your consent when you visit the website by our IT systems. This is primarily technical data (e.g. internet browser, operating system, or time of page access). This data is collected automatically as soon as you access this website. Some of the data collected is used to ensure error-free provision of the website. Other data may be used to analyse your usage behaviour. If contracts can be concluded or initiated via the website, the transmitted data will also be processed for contract offers, orders or other contract requests. Under GDPR you have the right, free of charge, to receive information about the origin, recipient and purpose of your stored personal data at any time. You also have the right to request rectification or deletion of this data. If you have given consent to data processing, you can revoke that consent at any time for the future. You also have the right, under certain circumstances, to request restriction of the processing of your personal data. Furthermore, you have the right to lodge a complaint with the competent supervisory authority.

2. Hosting and Content Delivery Networks (CDN)

We host the content of our website with the following provider: Google Cloud Platform External hosting — This website is hosted externally. Personal data collected on this website is stored on the servers of the host. This may include, in particular, IP addresses, contact requests, meta and communication data, contract data, contact details, names, website accesses and other data generated via a website. External hosting is for the purpose of fulfilling contracts with our potential and existing customers (Art. 6 para. 1 lit. b GDPR) and in the interest of a secure, fast and efficient provision of our online service by a professional provider (Art. 6 para. 1 lit. f GDPR). If appropriate consent has been obtained, processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TDDDG, insofar as the consent covers the storage of cookies or access to information on the user's terminal device within the meaning of TDDDG. Consent can be revoked at any time. Cloudflare — We use the service "Cloudflare" (Cloudflare Inc., 101 Townsend St., San Francisco, CA 94107, USA). Cloudflare offers a globally distributed content delivery network with DNS. This means the information transfer between your browser and our website is technically routed via Cloudflare's network, allowing it to analyse traffic between your browser and our website and act as a filter against potentially malicious traffic. The use of Cloudflare is based on our legitimate interest in providing our web offering as error-free and secure as possible (Art. 6 para. 1 lit. f GDPR). Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Cloudflare holds a certification under the EU-US Data Privacy Framework (DPF). Further information: https://www.cloudflare.com/privacypolicy/

3. General Information and Mandatory Disclosures

The operators of this website take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this Privacy Policy. Notice on the Responsible Party trendana UG (haftungsbeschränkt) Harry-S.-Truman-Allee 29 14167 Berlin E-mail: [email protected] The responsible party is the natural or legal person who, alone or jointly with others, decides on the purposes and means of processing personal data. Storage Duration — Unless a more specific storage period has been stated within this Privacy Policy, your personal data will remain with us until the purpose for data processing no longer applies. If you make a legitimate request for deletion or revoke your consent to data processing, your data will be deleted unless we have other legally permissible reasons for storing it (e.g. tax or commercial retention periods). Legal Basis — If you have consented to data processing, we process your personal data on the basis of Art. 6 para. 1 lit. a GDPR or Art. 9 para. 2 lit. a GDPR if special categories of data are processed. If data is necessary for the performance of a contract or pre-contractual measures, we process it on the basis of Art. 6 para. 1 lit. b GDPR. Furthermore, if data processing is necessary to fulfil a legal obligation, we process it on the basis of Art. 6 para. 1 lit. c GDPR. Data processing may also be based on our legitimate interest under Art. 6 para. 1 lit. f GDPR. Right to Object — Where data processing is based on Art. 6 para. 1 lit. e or f GDPR, you have the right to object to the processing of your personal data at any time for reasons arising from your particular situation. If processing is carried out for direct marketing purposes, you can object at any time. Right to Lodge a Complaint — You have the right to lodge a complaint with the competent supervisory authority (Datenschutzbehörde) regarding data protection violations. The supervisory authority with jurisdiction over our registered office is: Berliner Beauftragte für Datenschutz und Informationsfreiheit, Friedrichstr. 219, 10969 Berlin, Germany. SSL / TLS Encryption — This website uses SSL or TLS encryption for security reasons and to protect the transmission of confidential content (e.g. orders or enquiries you send to us as site operator). You can recognise an encrypted connection by the fact that the address line of the browser changes from "http://" to "https://" and by the padlock icon in your browser bar.

4. Data Collection on this Website

Cookies — Our website uses cookies. Cookies are small text files that your internet browser stores on your device. Cookies do not damage your device and contain no viruses. We use cookies to make our offering more user-friendly, effective and secure. Most cookies we use are "session cookies" that are automatically deleted after your visit. Other cookies remain on your device until you delete them; these allow us to recognise your browser on your next visit. You can configure your browser to inform you about the setting of cookies and to allow cookies only in individual cases, to accept cookies for specific cases or generally to exclude them, and to activate the automatic deletion of cookies when closing the browser. Disabling cookies may limit the functionality of this website. Server Log Files — The website provider automatically collects and stores information in server log files that your browser automatically transmits. These are: browser type and version, operating system used, referrer URL, host name of the accessing computer, time of the server request, IP address. This data is not merged with other data sources. The data is collected on the basis of Art. 6 para. 1 lit. f GDPR (legitimate interest in technically error-free presentation and optimisation of the website). Contact Form — If you send us enquiries via the contact form, your details from the enquiry form, including the contact details you provided there, will be stored by us for the purpose of handling the enquiry and in the event of follow-up questions. We do not share this data without your consent. Processing of the form data is based on Art. 6 para. 1 lit. b GDPR (necessary for the performance of pre-contractual measures) and Art. 6 para. 1 lit. f GDPR (our legitimate interest in responding to enquiries). The data will be deleted as soon as it is no longer required, or restricted where legal retention obligations apply. Registration on this Website — You can register on this website to use additional functions. We use the data entered only for the purpose of using the respective service for which you have registered. The mandatory information requested during registration must be provided in full; otherwise we will reject the registration. In the event of important changes, such as to the scope of our offering or technically necessary changes, we will use the e-mail address provided at registration to inform you. Registration is based on Art. 6 para. 1 lit. b GDPR.

5. Social Media

LinkedIn — This website has integrated components from LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA. Each time you visit a page of this website that contains a LinkedIn component, that component causes your browser to download a representation of the corresponding LinkedIn component. Through this process, LinkedIn is informed which specific sub-page of our website you visited. We use LinkedIn's "Sign in with LinkedIn" functionality. When you use it, LinkedIn transmits your LinkedIn profile data to us. The data processing is based on your consent (Art. 6 para. 1 lit. a GDPR). You can revoke your consent at any time. LinkedIn Insight Tag — We use LinkedIn's conversion tracking tool "LinkedIn Insight Tag" on this website. Data processed includes: URL, referrer URL, IP address (shortened), device and browser properties, timestamp, page events. This data is encrypted, anonymised within seven days, and the anonymised data is deleted within 90 days. LinkedIn does not share personal data with us, only providing aggregated reports about the website audience and ad performance. You can opt out of LinkedIn's targeted advertising at: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out. Use of the Insight Tag is based on your consent (Art. 6 para. 1 lit. a GDPR) where required, or on our legitimate interest (Art. 6 para. 1 lit. f GDPR) in measuring and optimising our advertising.

6. Analysis Tools and Third-Party Tools

Google Analytics — This website uses functions of the web analytics service Google Analytics (Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland). Google Analytics uses cookies. The information generated by the cookie about your use of this website is usually transferred to a Google server in the USA and stored there. Google Analytics cookies are only set with your consent (Art. 6 para. 1 lit. a GDPR, § 25 para. 1 TDDDG). You can revoke your consent at any time. We have activated IP anonymisation. Your IP address will be shortened by Google within the EU / EEA before transmission to the USA. The full IP address will only be transferred to a Google server in the USA in exceptional cases and shortened there. Google uses this information on our behalf to evaluate your use of the website, compile reports on website activity, and to provide other services relating to website activity and internet usage. Google may transfer this information to third parties where required by law, or where such third parties process the data on Google's behalf. You can prevent the storage of cookies by selecting the appropriate settings in your browser. You can also prevent the collection of data generated by the cookie and relating to your use of the website (including your IP address) by Google, and the processing of this data by Google, by downloading and installing the browser plug-in available at: https://tools.google.com/dlpage/gaoptout Google Tag Manager — We use Google Tag Manager (Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland). Google Tag Manager is a tool that allows us to integrate tracking or statistical tools and other technologies on our website. Google Tag Manager itself does not create user profiles, does not store cookies, and does not carry out any independent analyses. It only manages and delivers the tools integrated via it. Google Tag Manager collects your IP address, which may also be transferred to Google's parent company in the USA. Google Tag Manager use is based on Art. 6 para. 1 lit. f GDPR.

7. Advertising

Google Ads — The website operator uses Google Ads (Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland). Google Ads enables us to display advertisements in the Google search engine or on third-party websites when the user enters certain search terms in Google (keyword advertising). Furthermore, targeted advertisements can be played out based on the user data held by Google (e.g. location data and interests, remarketing). As a website operator we can evaluate this data quantitatively, e.g. by analysing which search terms led to our advertisements being displayed and how many ads resulted in corresponding clicks. This processing is based on your consent (Art. 6 para. 1 lit. a GDPR) where applicable. You can withdraw consent at any time. Google Conversion Tracking — This website uses Google Conversion Tracking. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. When you click on an ad placed by Google, a cookie for conversion tracking is placed on your computer. These cookies expire after 30 days and are not used for personal identification. When you visit certain pages of this website and the cookie has not yet expired, Google and we can see that you clicked on the ad and were redirected to this page. Each Google Ads customer receives a different cookie, so cookies cannot be tracked via the websites of Ads customers. The information obtained via conversion cookies is used to compile conversion statistics for Ads customers who have opted in to conversion tracking. Conversion tracking data is processed on the basis of your consent (Art. 6 para. 1 lit. a GDPR). Google Ads Remarketing — This website uses the remarketing functions within the Google Ads service. With Google Ads Remarketing we can display advertisements to users who have already interacted with our online presence. This allows us to show interest-based advertising to potential customers. The processing is based on your consent (Art. 6 para. 1 lit. a GDPR). You can opt out of personalised advertising at: https://www.google.com/settings/ads

8. Plugins and Tools

Google Maps — This site uses the mapping service Google Maps (Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland). To use Google Maps, it is necessary to store your IP address. This information is usually transmitted to and stored on a server of Google in the USA. The provider of this site has no influence on this data transfer. Google Maps use is based on your consent (Art. 6 para. 1 lit. a GDPR, § 25 para. 1 TDDDG). You can revoke your consent at any time. Google Meet — For online meetings, video conferences and webinars we use Google Meet (Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland). When you sign up for an online meeting or webinar, the data you enter (e.g. name, e-mail address) will be stored. We use Google Meet for the performance of contracts (Art. 6 para. 1 lit. b GDPR) and, where applicable, based on your consent (Art. 6 para. 1 lit. a GDPR). Google Calendar — We use Google Calendar (Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland) to display and manage appointments and events. When you interact with Google Calendar features, personal data may be transmitted to Google. Processing is based on your consent (Art. 6 para. 1 lit. a GDPR). You can revoke your consent at any time. Adobe Fonts — This website uses Adobe Fonts for consistent font display (Adobe Systems Software Ireland Limited, 4–6 Riverwalk, Citywest Business Campus, Dublin 24, Ireland). When you open a page, your browser loads the required web fonts into your browser cache in order to display texts and fonts correctly. For this purpose, the browser you are using must connect to Adobe's servers. Adobe thus becomes aware that this website was accessed via your IP address. Adobe Fonts use is based on your consent (Art. 6 para. 1 lit. a GDPR, § 25 para. 1 TDDDG). Google Sign-In — This website offers the option to log in using Google Sign-In (Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland). If you use this feature, your browser connects to Google's servers and Google may store information about the pages you visit on this website. If you are logged in to your Google Account, Google may associate your browsing behaviour with your Google account. Sign-in with Google is based on your consent (Art. 6 para. 1 lit. a GDPR).

9. Your Rights

Right of access (Art. 15 GDPR) — You have the right to obtain, free of charge, information about the personal data we hold about you and a copy of that information. Right to rectification (Art. 16 GDPR) — You have the right to have inaccurate personal data corrected and to have incomplete personal data completed. Right to erasure (Art. 17 GDPR) — You have the right to request that we delete your personal data where the legal requirements are met. Right to restriction of processing (Art. 18 GDPR) — You have the right to request that we restrict the processing of your personal data. Right to data portability (Art. 20 GDPR) — You have the right to receive the personal data concerning you that you have provided to us, in a structured, commonly used and machine-readable format. Right to object (Art. 21 GDPR) — You have the right to object at any time to the processing of personal data concerning you on grounds relating to your particular situation, where processing is based on Art. 6 para. 1 lit. e or f GDPR. Right to withdraw consent — Where processing is based on your consent, you can withdraw it at any time without affecting the lawfulness of processing before withdrawal. To exercise any of these rights, please contact us at: [email protected]